MAKITA
We have been working closely with Makita and its creative agency to launch and grow their Power Garden Outdoor Equipment range. It’s my favourite brand for tools in my own garden and it is great connecting Makita with tradies and a sport-loving audience, which is close to my heart.
Making some noise
on Triple M
We help Makita to target Australia’s hard-to-reach tradies through integrated content marketing.
We build brand awareness through a mix of TV, BVOD, radio and sports signage.
And that is complemented by integrated content to go deeper with our messaging. Working with the creative agency George Media and the busy Makita marketing team, we put Makita’s power tools in the hands of Mick Molloy on his national radio show on Triple M for some hilarious results.
Standing out at the MCG
Makita wanted to stand out in the market and this multi-level wrapped LED advertising at the MCG during the AFL season has been a fantastic solution.
This LED signage puts the brand front and centre for fans in stadium and sports-loving viewers, complementing the integrated content and brand campaign creative elsewhere.
SERVICES
6 years
Media strategy
Negotiation & buying
Monitoring, reporting & optimisation
From TV, radio, digital, OOH, print and stadium signage, we work with Makita to continue growing sales year-on-year in a very competitive market.
>> See the Makita website