OUR SERVICES
We’re advertising and media buying experts.
We focus on strategy, negotiation and buying advertising, giving you more time to focus on your business and your customers.
Our strength lies in building campaigns that help to make sure a brand is seen and heard.
We help you identify your target audiences and the channels where you can connect with them. We select the media and channels that will help you cut through. And we negotiate with the media for you so you get the best deal, the strongest placement and the most return for your investment.
With our relationships across the industry and tried and tested buying strategies, you can be confident that your marketing budget will be carefully placed, tested and optimised. And we will track the performance of your advertising to make sure it is being delivered as planned and meeting the campaign goals you’ve set.
Channel planning & strategy
We help you choose the right channels for your campaign based on the goals you set and the audience you want to reach. We can help you understand the benefits of each of the platforms and channels available and what will work for your brand and business. This includes competitive data to see what your share of voice needs to be to meet your campaign goals. And we offer an integrated approach, coordinating with creative agencies, production houses and media companies to ensure a smooth and timely delivery of your campaign.
Media negotiation
& buying
With more than 30 years experience, MOB has strong networks and a deep understanding of the media industry. We are fair negotiators, but always fight for our clients, so we can deliver great value for your budget and make sure it is invested to get the best commercial results. This may be a traditional brand campaign or we can negotiate integrated campaigns or other creative opportunities with media companies to make sure your brand cuts through and your campaign is successful.
Programmatic buying
This approach that has become increasingly important as we build digital into the media mix and buy advertising to hit more granular target markets. But it’s not fully automated and needs the input of experienced media professionals to help you to target and optimise your programmatic media buying for an effective campaign. Our strength is identifying the right channels to implement this technology-forward approach, and considering how it can complement other channels to reach your audience.
Search &
social campaigns
When people are searching for your product or service, you need to be in the channels that they’re using. So if you’re still waiting to be found, we offer Google Adwords and social media campaigns to help reach your target audience when they’re looking for an expert or an answer. We can provide advice on how to use search and social to complement your above-the-line campaigns or for a segmented campaign with a specific purpose.
Creative
& production
Having the right creative will help your campaign to cut through. We partner with top class professionals and agencies. And we can connect you with the right production and creative teams from across Australia for your project. Whether it is radio, TV, print, social or digital, we can find the right creative content as part of our strategy planning services.
Research &
analysis
Our wealth of knowledge hasn’t just been absorbed over time. It’s developed by listening, understanding and interpreting the data. MOB keeps on top of all of the latest info from media companies, industry bodies like IMAA and other independent research businesses. We assess that data against industry trends, advertising activity and other feedback to provide our clients data-driven campaigns and recommendations based on research and market insights. This can include competitive analysis of advertisers in your market segment - creative, audience or spend.
Our 5-step approach to buying and planning media.
STRATEGY.
You allocate the budget and we work together to define your target audience and set the goals you want to achieve with your advertising campaign.
PLANNING.
We choose the channels for your advertising and media placement, which could be direct advertising, collaborations and endorsements or other options.
PLACEMENT.
Using our expertise and leveraging our relationships, we negotiate directly with publishers and media companies on your behalf to secure the best value advertising to meet the goals you set out in the strategy.
DATA COLLECTION & ANALYSIS.
We track the performance of your campaign closely, analysing and adjusting the plan with you to ensure optimal value for the budget you’re investing.
OPTIMISATION.
We use the data we’ve analysed and the results of the advertising to date on your business brand or sales to optimise your next campaign for improved performance.